What to censor?

Just skimming LZ Granderson's article on the whole John Amaechi coming-out party, and noticed, curiously, that ESPN's auto-censor applied to the comments (which replaces naughty words with "####") appears to be triggered by the word "gay." I assume that's because the majority of commenters would use it in the colloquially perjorative sense ("that's so gay"), but in an article on a gay athlete coming out? Leading to comments like: "Maybe its time for a #### NBA player to come out as a rolemodel for other young ####/lesbian atheletes." Of course, the commenters noticed. The fact that ESPN is promoting this story would be pretty cool if their internal values reflected that same consideration consistently.