I have to say up front that I like Mark Madsen. He went to school at Stanford, and plays for my favorite team. What's not to like?
He is joining the ranks of pro athlete/bloggers with a well-written blog that is an enjoyable look at life as a pro basketball player. The funny thing about the blog, though, is that it has Google ads on it.
I'm sure Mark didn't set up the site himself--he probably just posts. But there's very little traffic to the site (and not likely to be more as a result of this post), so the revenue he's getting from Google can probably be measured in dollars over months. Considering he made over $2 million this year, does he really need the extra ad revenue? Maybe he's just jealous at all the endorsements those other athletes are getting.